Imagini partners with Hotels.com

Imagini, a relatively early TAG investment which now includes Atomico and Northzone as investors, has always been at the cutting edge of developing really creative and useful applications of its VisualDNA technology. Even from its earliest days, people seemed to have always loved the metaphor of using your response to certain images to help you discover the people and things you might like.

The core offering is now wrapped in a service called Youniverse which builds on the original idea of people finding people based on their VisualDNA, but has also now added apps for travel, health, movies and dating as well as working on specific applications with brands like MyDeco and Pepsi.

The newest application with Hotels.com is a really great application of the technology - selecting some images which map to your ideal travel experiences leads you to a filtered list of hotels which would suit your taste and mood. Very cool stuff. Give it a try.

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