Video starts to really mean business

Forget about LonelyGirl15, the emergence of Hulu and the Google/YouTube vs Viacom battle of the titans -- an emerging story for me is how video is really becoming a mainstream part of standard web business communications.

So, kudos to the OpenX team. Today they released 2.6, the latest and greatest version of their open source adserving software including an API and enhanced dashboard really integrating the community.

New CEO Tim Cadogan explains it all in this great video.



We've seen some really interesting new uses of video so far this year - from Loic Le Meur's video comments with Seesmic through to the great new video interviews that are starting to become a staple diet of mainstream blogs. Of course, you can't forget Moo's very memorable video promo for their minicards - now with nearly 3m views on YouTube.

f you haven't seen it, there's also some great video content from last year's Seedcamp. Looking forward to seeing what cool new uses people find for video communications next.

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