Friday, April 20, 2007

Can Moo become Hallmark 2.0?

There is no doubt that the greetings cards business is an enormous one. Hallmark has dominated it for years with their top-down approach to creating content for every occasion you might want to express love, congratulations, good wishes and everything in between. In 2006, they did over $4bn in revenue.

It's a pretty good business to be in - there are greeting cards on sale all over the world, all at a pretty high price point. Enter Moo.

Having redefined the humdrum business card with their super-cool MiniCards, which has drawn a fanatical following on the web finding cool use for MiniCards like magnets and keyrings, as well as accessories.

Now Moo is redefining the way we can send greetings to people with the launch of NoteCards.

NoteCards let you upload your Flickr photos or any design onto a uniquely shaped greetings card. They come beautifully delivered with envelopes so you can start bringing a personal touch into your personal greetings.

Give it a try, I promise you'll love it and start dreaming of ways to bring Hallmark's one-size fits all model of greetings to their knees.

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At 4/25/2007 05:43:00 pm, Anonymous Anonymous said...

Great post Saul and I think the cards look gorgeous., founded by the Birch brothers (Paul and Michael) would make an interesting partner, with their 40m + members, don't you think?

At 4/25/2007 07:27:00 pm, Blogger Unknown said...

cheers for linking my keyring made from Moo! The whole team at Moo is awesome on top of their game, I've already got my set of notecards, they are just as brilliant an idea as the minicards.... I <3 Moo!

At 5/03/2007 03:00:00 pm, Anonymous Anonymous said...

Very cool. might make an interesting partner/acquisition?


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