Can Moo become Hallmark 2.0?

There is no doubt that the greetings cards business is an enormous one. Hallmark has dominated it for years with their top-down approach to creating content for every occasion you might want to express love, congratulations, good wishes and everything in between. In 2006, they did over $4bn in revenue.

It's a pretty good business to be in - there are greeting cards on sale all over the world, all at a pretty high price point. Enter Moo.


Having redefined the humdrum business card with their super-cool MiniCards, which has drawn a fanatical following on the web finding cool use for MiniCards like magnets and keyrings, as well as accessories.

Now Moo is redefining the way we can send greetings to people with the launch of NoteCards.

NoteCards let you upload your Flickr photos or any design onto a uniquely shaped greetings card. They come beautifully delivered with envelopes so you can start bringing a personal touch into your personal greetings.

Give it a try, I promise you'll love it and start dreaming of ways to bring Hallmark's one-size fits all model of greetings to their knees.