UK leads in online advertising adoption

Today the FT reported, in the UK advertising online has passed national newspapers as a medium of choice for the first time.

"UK-based internet advertising grew 41.2 per cent to £2.02bn last year, compared with national newspapers' take of £1.9bn and declines in television and other mainstream advertising media."

This is really big news and further drives home a point made late last year by both Eric Schmidt and Terry Semel that the UK is really becoming a testbed for innovation in and the adoption of online advertising.

The UK now has 2x the penetration of online ads in terms of total ad budgets than the global average.