Lovefilm starts TV ads
Lovefilm is obviously close to me heart and I'm thrilled that it's doing really well.
It is by far the largest online DVD rental player in Europe with operations in UK, Sweden, Denmark, Norway and Germany.
The brand is moving into the mainstream and after years of successful online and direct marketing, the UK business has just started advertising on TV. See if you can recognize the voice...
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posted by Saul @ 3/10/2007 09:39:00 pm
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Given its absolutely appalling customer service record, it's hard to see this LoveFilm ad campaign as a good thing. I've had my fingers severely burned, having signed up for a 12mth pay-ahead deal and subsequently seen the LoveFilm service deterioriated way beyond the point where it could be considered to be offering any sort of value for money. Three months later, I'm still trying to cancel my account and get a refund, with the help of Trading Standards. Perhaps the company's management is not aware how bad things are at the sharp end of the business.
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