Spotrunner launches to bring SMB ads to TV from the Web
This is going to be such an exicting business - combining the power of the Web with the reach of TV to small businesses. Very cool, especially when you consider the power of TV compared to where Google is just starting to look with radio. Either way, this is a great emerging trend and indicates how the web is beginning to change the offline world.
"Spot Runner’s web-based service allows businesses to air personalized, high-quality television ads in their local markets. Spot Runner offers a full-service package – commercial production, media planning and ad time – for a fraction of the cost and time of traditional broadcast advertising. A complete campaign can be purchased for as little as $500. In contrast, traditional methods can take weeks and cost tens of thousand of dollars to produce a commercial of comparable quality."