Stardolls starts to showcase DKNY and Sephora

Stardoll has just announced a relationship with some of LVMH's best-known fashion brands, who will be developing a presence within the Stardoll environment.

The business has taken an incredible journey from its early days in 2004 as a hobby site for Liisa, a Finnish grandmother, who developed the earliest versions of the service with her son.

This is a major step forward for the business, which has grown remarkably to having over 10m members and is one of the most popular destinations on the web for 8-17 girls to hang out and have fun.

Stardoll makes it to E! News

Stardoll has become a worldwide phenomenon.

It's an online celebrity dress up and community site for everyone who likes fashion and celebrities. There are now nearly 6.5m members, mostly girls between the ages of 7 and 17.

Check out what E! News has to say about it...