Blooks are here to stay
The word leaves a lot to be desired, but....
So it begins with hackoff.com. There is no doubt that there will be a real revolution in narrative development and writing as more people get into the mode of using blogs to write.
Could have been started in April 2004 by Brian Micklethwait, though it looks like Wikipedia is giving credit to Tom Evslin (or at least the editor of that page is!).
Nice to know that Google (as of 21 Sept, 2005) still thinks blook is a mispelling - the sage doesn't not everything yet :)
Watch out for more of these in the coming months as more writers latch on to the potential for blogs to develop multiple plot-lines, characters and fictions.
A great example of this is also Perplexcity.